Marketing Automation Archives

Maximizing B2B Campaigns: Integrating Offline Conversions with GA4

The world of business-to-business (B2B) and business-to-consumer (B2C) is filled with data and analytics. However, connecting the dots between different data sources can be a challenging task. In today’s world,...

Data Ingestion for Salesforce Data Cloud

As its name implies, Salesforce Data Cloud is a data platform — before you can begin using the platform, you first need to get data into it. And while Data...

Salesforce Data Cloud Primer

As part of a Salesforce Data Cloud series, this initial post sets out to clarify and explain exactly what Data Cloud actually is, what it’s not, and why it’s a...

Vue.js and Salesforce Marketing Cloud: A Winning Combination for CloudPage Development

You’ve likely been hearing a lot lately about the importance of building a zero-party data strategy. At CloudKettle, we’re constantly thinking of ways that we can help our clients build...

A Marketer’s Takeaways from Connections 2023

Trailblazers from around the world gathered at the highly anticipated Salesforce Connections 2023 event last week. The event was filled with fresh updates, new releases, and groundbreaking announcements. As a...

Webinar: Mastering Data Architecture for Marketing Cloud

Eliot Harper, member of the Salesforce MVP Hall of Fame, guides you through the core principles of Data Architecture for Salesforce Marketing Cloud, and is joined by 3 fellow MVPs...