Marketing Automation Archives

How to Build a Multilingual Dynamic Email Template in 6 Simple Steps

If your business has an international workforce or is based in a multilingual country like Canada, sending multilingual emails is likely a core part of your internal and external communication...

Please do not try to build your own Lead Routing Solution in Salesforce

I beg of you. Don’t do it. One might assume that an organization that provides high end resources to enterprises would want to build big complex things. And in some...

The Art of IP Warming

So you have a marketing automation system and you are trying to make a big decision: dedicated IP or shared IP? How do you know what will work best for...

Applications Now Being Accepted: Intro to Salesforce Marketing Cloud Program

UPDATED APRIL 2022 – APPLICATIONS ARE NOW CLOSED FOR THIS SESSION. THANK YOU FOR YOUR INTEREST. Intro to Marketing Cloud program is a 6-session live online training that will teach...

5 Reasons to Start Using Pardot Lightning

Salesforce Lightning is the future – that is one thing we can all agree on. (If you are still using Salesforce Classic, it’s time to consider an upgrade.) The Pardot...