Marketing Attribution has been a controversial topic among marketers. There are two sides in this debate: One side believes the attribution data collected today shouldn’t be taken too seriously, as...
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Marketing Attribution has been a controversial topic among marketers. There are two sides in this debate: One side believes the attribution data collected today shouldn’t be taken too seriously, as...
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The Customer Data Problem The vast majority of Financial Services organizations today share a common problem: customer data is siloed across departments and systems. Imagine an investment firm that offers...
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What is the new Google/Yahoo anti-spam upgrade? Google and Yahoo are aiming to improve security and reduce the amount of spam received by their users by upgrading their defence system,...
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Journey Builder Custom Activities for Salesforce Marketing Cloud enable you to extend the platform capabilities by creating highly configurable interfaces which call externally-hosted endpoints when a Contact arrives at a...
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The world of business-to-business (B2B) and business-to-consumer (B2C) is filled with data and analytics. However, connecting the dots between different data sources can be a challenging task. In today’s world,...
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You’ve likely been hearing a lot lately about the importance of building a zero-party data strategy. At CloudKettle, we’re constantly thinking of ways that we can help our clients build...
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As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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