Marketing Automation Archives

A Marketer’s Takeaways from Connections 2023

Trailblazers from around the world gathered at the highly anticipated Salesforce Connections 2023 event last week. The event was filled with fresh updates, new releases, and groundbreaking announcements. As a...

Webinar: Mastering Data Architecture for Marketing Cloud

Eliot Harper, member of the Salesforce MVP Hall of Fame, guides you through the core principles of Data Architecture for Salesforce Marketing Cloud, and is joined by 3 fellow MVPs...

Why Proper Naming Conventions Are Critical for Scaling Your Marketing Campaigns

It’s no secret that Marketing Cloud and Salesforce are incredibly powerful tools for businesses of all sizes. However, to truly benefit from these platforms, it is important to establish a...

RevOps Leaders Panel

CloudKettle founder and CEO, Greg Poirier, was recently joined by Sales and Marketing/RevOps experts Ursula Ayrout and Betsy Sewell to chat about their experiences in RevOps and share some thoughts...

Collecting Zero Party Data to Enhance User Experience

Data is at the core of virtually everything we do as digital marketers. It powers how, when, and where we talk to our customers and prospects. And there’s a lot...

Your 30/60/90 Day Plan for Learning Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) is one of the top platforms available to marketing automation professionals today. Thanks to its popularity, there is an abundance of online resources full of tips...