This is a must read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve consistently seen are in lead generation and sales enablement best practices. We wrote this eBook to give fast growing SaaS companies a free resource to help fill this gap.
Lead Generation is a pretty obvious investment for most organizations. It’s hard to close sales if you have no leads. An often forgotten investment in the SaaS space is Sales Enablement.
In this eBook we cover:
- How to get started with lead generation, including how to hire and structure your Sales Development Representative (SDR) team
- Our two favorite methods for lead qualification
- Sales enablement tips and best practices to help you sell more and scale faster
- How to track qualified leads and why accurate attribution matters
As always, if you have any questions or are interested in knowing more about how organizations are using Salesforce and marketing automation to close sales more quickly, get in touch.