May 28, 2020 Salesforce and CRMs

New Webinar Series: Master Einstein for Salesforce Marketing Cloud

New Webinar Series: Master Einstein for Salesforce Marketing Cloud hosted by Salesforce MVP Eliot Harper.

We’re excited to share insights on how to quickly get started using Einstein for Salesforce Marketing Cloud. These webinars will also cover how you can use this integrated AI toolset to increase your marketing impact, enhance customer segmentation, and build highly personalized cross-channel experiences.

This webinar series begins on Tuesday, June 23, and consists of four one-hour episodes hosted weekly at 4 pm ET/1 pm PT. Webinar topics include:

1. Einstein Engagement Frequency & Engagement Scoring – June 23

2. Einstein Messaging Insights & Copy Insights – June 30

3. Einstein Content Selection – July 7

4. Einstein Email & Web Recommendations – July 14

Meet Your Host: Salesforce MVP, Eliot Harper

Eliot Harper is a Salesforce MVP and is widely acknowledged as an expert in marketing technology and Salesforce Marketing Cloud. He has written books on Marketing Cloud and regularly participates as a Subject Matter Expert in Salesforce webinars, assists Salesforce with certification development, and is a regular speaker at international events.

Eliot also shares tips, techniques, and best practices for Salesforce Marketing Cloud on his YouTube channel.

You may be interested in

Introducing the Salesforce Integration User License

A Cost-Effective Solution for Integrating External Systems This is great news! The Integration User License was recently announced by Salesforce during the Salesforce Developer Conference, TrailblazerDX, and will be available for use starting on March 14, 2023. This is a brand-new license type created especially for use in system-to-system integrations. It offers enterprises a cost-effective and […]

Reporting on Unique Values in Salesforce

Marketing attribution remains a hot topic within B2B marketing circles as everyone tries to be smarter with their budgets. While we could have endless conversations on how granular you need to get when measuring B2B marketing campaigns, one aspect remains consistent: the Salesforce Campaign object is a great option for capturing Marketing touch points. Capturing […]