If you are not familiar with the RFM model (Recency, Frequency, and Monetary) and how it can help drive customer segmentation, we recommend you read How to Leverage the RFM...
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If you are not familiar with the RFM model (Recency, Frequency, and Monetary) and how it can help drive customer segmentation, we recommend you read How to Leverage the RFM...
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This month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought together a community of over 17,000 passionate Trailblazers to learn about new marketing trends...
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Today, organizations have more data about their customers than ever before. The RFM model is a simple but powerful tool to sift through consumer data and categorize customers based on...
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It is crucial for a marketing organization to be able to manage and communicate with prospects and customers at every stage of the customer journey. To achieve this, you have...
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Each year we look back at how CloudKettle performed and publish a post highlighting some of our most interesting facts and figures. We’re an analytical group of people and this...
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As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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