6, 12 or 18-month sales cycles are painful but worth it for 6-figure deals. We’re experts in providing the business intelligence, analytics, and attribution B2B SaaS clients need to reduce complex information into clear solutions. The result? Improved advertising and other campaign performance.
It isn’t as simple as firing up Google Analytics. True Business Intelligence involves collecting, collating and analyzing data from a large number of sources, across many mediums. Business Intelligence includes the integration of sources and platforms across Salesforce, Marketing Automation, Google Analytics, Tag Manager, Data Studio and Google Search Console. It also requires attribution tools like Bizible and programmatic platforms like Facebook, Twitter, YouTube, and Adwords.
When done right, the data shows what is and isn’t working. You’ll also know months in advance where pipeline won’t meet expectations and understand the best type of leads to pursue to prevent this.
Building a tailored analytics structure involves making decisions on how data will be collected and used. We address everything from the basics of ensuring you are tracking every page on your site, through to dealing with self-referrals, cross-domain issues and filtering out internal site traffic. We get your analytics configuration in shape and ensure your data is reliable and accessible to the people who need it most.
With your business objectives in mind, we identify key online actions to track as goals in Google Analytics. Visitors are not all equal, and goals allow you to precisely measure the value of a visitor, segment or cohort.
Event tracking is designed to be highly flexible and is used to extend analytics and reporting beyond pageview interaction. This allows for more specific measurements of user behavior. We work closely with your team to implement clear and concise naming conventions for custom interactions ensuring they are tailored to your needs.
Once a solid analytics foundation is built, we work to ensure you understand the data you are collecting and generate value from it. With your business objectives in mind, we provide ongoing analysis and recommendations to ensure your data provides value.
Your data is a powerful asset, and we help you make the most of it. We implement business intelligence strategies centered around reporting and insights for operations to decrease churn. We also help our clients drive more traffic to their websites with online advertising, SEO and track attribution, from the first click through to the sale. Our data-driven PPC management and SEO optimization services help you increase visibility, so quality leads find you first.
CloudKettle is a boutique consultancy that helps B2B SaaS companies build and optimize their Revenue Stack. From demand generation through to renewals, we help manage the growth of billions in sales pipeline for our clients. We do this by optimizing their instance of Salesforce and enhancing the performance of the Lead Generation, Marketing Automation, and Customer Support and Success tools it integrates with.
We have deep, real-world experience improving clients’ ROI from Salesforce and tools like Marketo, Eloqua, Bizible, and Hubspot.