How to Qualify & Work Leads

Qualifying and Working Leads, a presentation by Greg Poirier and Jon McGinley of CloudKettle. This video covers:

  • How to identify your prospects, medium, and messaging
  • How to create and prioritize your lead list then manage your time for success
  • How to build email and phone scripts and marketing content
  • How to qualify a lead
  • How to follow-up: when and how often
New York
June 1, 2016
1:04:12

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CloudKettle is a consultancy that specializes in helping B2B SaaS companies build and optimize their Revenue Stack. From demand generation through to renewals, we help manage the growth of billions in sales pipeline for our clients. We do this by optimizing their instance of Salesforce and enhancing the performance of the Lead Generation, Marketing Automation, and Customer Support and Success tools it integrates with.

As a Google Premier Partner, Salesforce Silver Partner, and Marketo Silver Partner, we have deep, real-world experience improving clients’ ROI from tools like Salesforce, Marketo, and Google’s Marketing Suite.

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