How to Understand Marketing Qualified Leads

Understanding Marketing Qualified Leads, a presentation by Greg Poirier and Jon McGinley of CloudKettle. This video covers:

  • How to turn traffic into leads
  • The role of Marketing
  • What a marketing qualified lead is (not all leads go to Sales)
  • Inbound Marketing vs Marketing Automation
  • How to leverage Marketing Automation with Salesforce
New York
June 1, 2016
1:08:31

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CloudKettle is a consultancy that specializes in helping B2B SaaS companies build and optimize their Revenue Stack. From demand generation through to renewals, we help manage the growth of billions in sales pipeline for our clients. We do this by optimizing their instance of Salesforce and enhancing the performance of the Lead Generation, Marketing Automation, and Customer Support and Success tools it integrates with.

As a Google Premier Partner, Salesforce Silver Partner, and Marketo Silver Partner, we have deep, real-world experience improving clients’ ROI from tools like Salesforce, Marketo, and Google’s Marketing Suite.

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