Marketing Automation Readiness Checklist: Should You Invest?

Are you ready to leverage the power of Marketing Automation to improve your sales pipeline?

Marketing automation has many benefits and can provide a fantastic return on investment. But it doesn’t work for every organization, there are pre-requisites to achieving marketing automation, inbound marketing and content marketing success.

This checklist will help you determine if your organization is ready to invest in marketing automation.

Assess your availability and ability to:

  • Properly staff your efforts
  • Create content
  • Harness your CRM
  • Grow a newsletter audience

All on an easy to print one-page document.

Who we are

About us

CloudKettle is a consultancy that specializes in helping B2B SaaS companies build and optimize their Revenue Stack. From demand generation through to renewals, we help manage the growth of billions in sales pipeline for our clients. We do this by optimizing their instance of Salesforce and enhancing the performance of the Lead Generation, Marketing Automation, and Customer Support and Success tools it integrates with.

As a Google Premier Partner, Salesforce Silver Partner, and Marketo Silver Partner, we have deep, real-world experience improving clients’ ROI from tools like Salesforce, Marketo, and Google’s Marketing Suite.

“CloudKettle’s hands-on help in refining our message and persona, improving our marketing resources and guiding the

Adrian Bentley, Managing Director Analyze Re