Marketing Automation Archives

OmniStudio vs. Flows: Which One Is Right for Your Business?

Navigating Salesforce automation tools can feel like choosing a vehicle. You have Lightning Flow, the dependable, versatile SUV built right into the platform. It handles most everyday tasks — internal...

How Marketers Accelerate Data Cloud ROI

Are you looking to turn your customer data into real, measurable ROI? In this blog I share how Salesforce Data Cloud can help marketers activate data in powerful, practical ways. Working...

Simplify Content Management with SFCC Page Designer

Ever wondered how to streamline eCommerce content management without relying on developers? In this blog we will dive into how Salesforce Page Designer makes that possible. Salesforce B2C Commerce Cloud...

Salesforce Marketing Cloud Growth & Advanced: Features you should know about

Marketing Cloud Growth & Advanced: Features you should know about Salesforce introduced a new edition of Marketing Cloud last year, called Marketing Cloud Growth. This edition, built on the ‘core’...

Retail Revolution: How Location-Based Marketing Drives Customer Loyalty

Elevate your retail business with powerful location-based marketing through Salesforce Marketing Cloud. Picture this: you’re a business owner/manager, and you’ve just gained an edge on your competition by sending a...

Marketing Cloud Super Message Consumption Simplified

Marketing Cloud Engagement comes with Super Messages included in each license, but customers often need to understand how many additional Super Messages they might require. (Think of “Super Messages” as...