Marketing Automation Archives

Webinar: Mastering Data Architecture for Marketing Cloud

Eliot Harper, member of the Salesforce MVP Hall of Fame, guides you through the core principles of Data Architecture for Salesforce Marketing Cloud, and is joined by 3 fellow MVPs...

Why Proper Naming Conventions Are Critical for Scaling Your Marketing Campaigns

It’s no secret that Marketing Cloud and Salesforce are incredibly powerful tools for businesses of all sizes. However, to truly benefit from these platforms, it is important to establish a...

RevOps Leaders Panel

CloudKettle founder and CEO, Greg Poirier, was recently joined by Sales and Marketing/RevOps experts Ursula Ayrout and Betsy Sewell to chat about their experiences in RevOps and share some thoughts...

Collecting Zero Party Data to Enhance User Experience

Data is at the core of virtually everything we do as digital marketers. It powers how, when, and where we talk to our customers and prospects. And there’s a lot...

Your 30/60/90 Day Plan for Learning Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) is one of the top platforms available to marketing automation professionals today. Thanks to its popularity, there is an abundance of online resources full of tips...

BANT: A Dead Easy Method for Qualifying Leads

BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....