Marketing Automation Archives

2 Useful Ways to Implement Logging in your SFMC Org

In the world of digital marketing, effective logging is crucial for maintaining the health of your campaigns and understanding customer interactions. In this post, we will look at two practical...

Marketing Cloud Account Engagement: The New Email Experience

The latest email editing experience for Marketing Cloud Account Engagement is here! The new builder was introduced in the Spring ‘24 release and is available for all Account Engagement editions....

5 Takeaways from Salesforce Connections 2024

The Connections conference holds a special place for me. It’s an event that shares new product roadmaps, provides opportunities to meet fellow marketers, clients, and partners, and offers a glimpse...

Top 7 Email Design Best Practices

For most businesses, email marketing is the best way to communicate with customers or clients – no matter if they are in the B2B or B2C segment. Making these communications...

The Three Pillars of Marketing Attribution

Marketing Attribution has been a controversial topic among marketers. There are two sides in this debate: One side believes the attribution data collected today shouldn’t be taken too seriously, as...

Integrating Financial Services Cloud and Data Cloud

The Customer Data Problem The vast majority of Financial Services organizations today share a common problem: customer data is siloed across departments and systems. Imagine an investment firm that offers...