Marketing Automation Archives

Please do not try to build your own Lead Routing Solution in Salesforce

I beg of you. Don’t do it. One might assume that an organization that provides high end resources to enterprises would want to build big complex things. And in some...

The Art of IP Warming

So you have a marketing automation system and you are trying to make a big decision: dedicated IP or shared IP? How do you know what will work best for...

Applications Now Being Accepted: Intro to Salesforce Marketing Cloud Program

UPDATED APRIL 2022 – APPLICATIONS ARE NOW CLOSED FOR THIS SESSION. THANK YOU FOR YOUR INTEREST. Intro to Marketing Cloud program is a 6-session live online training that will teach...

5 Reasons to Start Using Pardot Lightning

Salesforce Lightning is the future – that is one thing we can all agree on. (If you are still using Salesforce Classic, it’s time to consider an upgrade.) The Pardot...

Introducing Health Check for Salesforce Marketing Cloud

Identify key issues in your Salesforce Marketing Cloud account with an easy-to-use App. We’re excited to announce that Health Check for Salesforce Marketing Cloud is now available on the Salesforce...

Securing Data in Motion With Salesforce Marketing Cloud

In this post, we look at how to move data in and out of Salesforce Marketing Cloud securely. When designing data exchange processes between Salesforce Marketing Cloud and external platforms,...