Business Intelligence and Analytics, Data Cloud

The Beginner’s Guide to Joins in CRM Analytics

March 14, 2025·In the world of Business Intelligence, the ability to combine data from different sources is essential. Salesforce CRM Analytics (formerly Tableau CRM) offers a powerful feature called “joins” in its... Read More

by Kyle Cruickshanks

TDX 2025 Developer Highlights

At TDX 2025, there were some amazing speaker sessions focused on improving the developer experience. These were my highlights of the latest and greatest in Agentforce: 1. My favourite aspect...

Marketing Cloud Super Message Consumption Simplified

Marketing Cloud Engagement comes with Super Messages included in each license, but customers often need to understand how many additional Super Messages they might require. (Think of “Super Messages” as...

Beyond the Hype: How the Salesforce-Google Partnership May Transform Your Business

The world of enterprise AI is evolving at an unprecedented pace. Just this week, Salesforce and Google Cloud announced a major expansion of their strategic partnership—and although all the details...

Configuring State and Country Picklists & Cross-Object Region Mapping in Salesforce

Just so we’re clear: Paris is not in the United States, London is not in Hong Kong, and Tokyo is not in Canada. This seems obvious, but go and check...

UTM Parameters Explained: From Basics to Best Practices

In modern marketing, there are multiple ways to measure attribution and track marketing campaign performance. While you can invest in expensive platforms and align your processes with complex methodologies, there’s...

CloudKettle: Year 10 By the Numbers

This blog post is the continuation of a tradition that began soon after CloudKettle was founded. As part of the culture of transparency that was key to the CloudKettle culture...

Why Salesforce Commerce Cloud, Why Now?

For the first fifteen years of my career, I doubled down on the Open-Source Drupal CMS. The platform offered a smart and flexible approach to functional enhancements through its module...

Staying Competitive with Salesforce Agentforce

How can you master the basics of Salesforce Agentforce and exceed client expectations? Agentforce represents an exciting new development from Salesforce. With the power of Einstein AI, Salesforce now offers...

CDPs and Marketing Operations

How can a CDP help you with your Marketing Operations? Well first, lets start with this: What is CDP? A Customer Data Platform (CDP) is different from a CRM or...

Looking Behind the Curtain of Einstein AI: How Salesforce’s AI Powers Smarter Decisions

Have you ever wondered what’s happening behind the scenes when you see Einstein AI recommendations, predictions, or automated actions? This post unpacks what’s happening under the hood—no complex mathematics, just...

Technical Considerations before Migrating to Salesforce Financial Services Cloud

Before getting started with Salesforce Financial Services Cloud, it’s important to consider the organizational elements that could mean success (or disaster) for your company. Once you’ve established that your company...

Considerations Before Implementing Salesforce Financial Services Cloud

Announced in 2015, Financial Services Cloud (FSC) is a long-standing offering from Salesforce. Its platform goal is to empower Financial Institutions to build deeper 1-on-1 client relationships, be more productive,...