Revenue Operations, Salesforce and CRMs

Why Healthcare Organizations are Migrating from Salesforce Sales Cloud to Health Cloud

September 11, 2023·Whether your core discipline is Pharmaceutical, Payer, Provider or Medical Technology in the Health Care and Life Sciences industry, you know a patient-centred approach with the ability to access all... Read More

by Gail Blight

Data Harmonization in Salesforce Data Cloud

This post in the Data Cloud Primer series explains the data harmonization process in Salesforce Data Cloud. Data Cloud accepts data from a variety of sources. Harmonization refers to the...

Salesforce Data Cloud Model Explained

Introduction While many Salesforce products including Sales Cloud, Service Cloud, Education Cloud, Health Cloud and other Salesforce industry clouds are built on a common ‘core’ platform that share the same...

Maximizing B2B Campaigns: Integrating Offline Conversions with GA4

The world of business-to-business (B2B) and business-to-consumer (B2C) is filled with data and analytics. However, connecting the dots between different data sources can be a challenging task. In today’s world,...

What is Industries CPQ?

CPQ (Configure, Price, Quote) is software that allows companies to quickly and accurately generate quotes and proposals based on the needs of their customers. It enables businesses to automate and...

Data Ingestion for Salesforce Data Cloud

As its name implies, Salesforce Data Cloud is a data platform — before you can begin using the platform, you first need to get data into it. And while Data...

Salesforce Data Cloud Primer

As part of a Salesforce Data Cloud series, this initial post sets out to clarify and explain exactly what Data Cloud actually is, what it’s not, and why it’s a...

Vue.js and Salesforce Marketing Cloud: A Winning Combination for CloudPage Development

You’ve likely been hearing a lot lately about the importance of building a zero-party data strategy. At CloudKettle, we’re constantly thinking of ways that we can help our clients build...

Sales Leadership: The Best Leaders are Learners

There are many things that play into an organization’s overall success. Some are obvious: cultural values, strategy, systems and processes, leadership structure, communication and transparency… the list goes on. But...

Navigating UX: Key Design Considerations for Salesforce

The importance of user experience (UX) in Salesforce cannot be overstated. With its vast array of features and functionalities, Salesforce serves as a powerful tool for businesses. However, a seamless...

What is Omnistudio?

What is OmniStudio? (And how can I use it?) OmniStudio is a low-code development platform that allows businesses to build custom applications quickly and easily. It helps to simplify the...

5 Intangibles You Should Look For in a Workplace

When it comes to choosing a workplace, there are a lot of factors to consider. Salary, benefits, and location are all important, but intangible aspects shape the work environment and...

CRM Analytics Development Lifecycle: Production vs. Sandbox

When CRM Analytics is selected as a Business Intelligence application for data visualization, a common question always arises: Should we develop in Production or in a Sandbox? In this post,...