Enterprise Sales and Marketing

Quality Assurance for Marketing Automation

May 11, 2022·Your metrics are only as good as your data, so how do you take steps to ensure your marketing automation (MA) system stays clean and is working optimally? The easiest... Read More

by Lauren Harrison

Please do not try to build your own Lead Routing Solution in Salesforce

I beg of you. Don’t do it. One might assume that an organization that provides high end resources to enterprises would want to build big complex things. And in some...

Creating Effective User Stories for Salesforce

When managing any Salesforce project, one of the keys to success is the creation of properly written User Stories. These will provide your team with the building blocks they need...

The Art of IP Warming

So you have a marketing automation system and you are trying to make a big decision: dedicated IP or shared IP? How do you know what will work best for...

Applications Now Being Accepted: Intro to Salesforce Marketing Cloud Program

UPDATED APRIL 2022 – APPLICATIONS ARE NOW CLOSED FOR THIS SESSION. THANK YOU FOR YOUR INTEREST. Intro to Marketing Cloud program is a 6-session live online training that will teach...

4 Automated Email Journeys Every Travel Brand Needs

Using Salesforce Marketing Cloud To Deliver Relevance Travel is back in the collective consciousness and executives in the tourism industry need to meet travellers where they are right now –...

What Is Business Intelligence?

Business Intelligence (BI) comprises the strategies and technologies used by enterprises for data analysis and the management of business information. A critical output of any BI practice should be the...

The Salesforce Partner Questionnaire Checklist

Questions to Ask Before Selecting a Salesforce Partner The Salesforce ecosystem and Sales and Marketing Operations in general are evolving at a whirlwind pace. It is almost impossible to have...

JWT and AMPscript: Decoded

The Salesforce Spring ’22 release is almost here and with it, Marketing Cloud has now realigned their release cycle with other Salesforce products. While we probably shouldn’t expect animated loading...

Creating a 4X4 Wordle with Salesforce Flows

If you’ve been on social media at all lately, you may be flooded with people posting series of yellow and green squares. These are shared results of WORDLE scores, a...

CloudKettle: Year 7 By the Numbers

CloudKettle has always had transparency as one of its core values and that is one of the reasons why this annual recap is my favorite blog post each year. In...

Top 10 Marketing Cloud Mistakes (and How to Avoid Them)

Mistakes can be made when using any enterprise platform and Marketing Cloud is no exception to the rule. Most user-based mistakes are caused by taking shortcuts, like an inadequate implementation,...

An Interview with Katrina Wong: The Future of Customer Engagement

Katrina Wong is the VP of Product Marketing and Demand Generation at Twilio Segment. CloudKettle’s CEO Greg Poirier recently caught up with Katrina for a discussion about how she got...