Creating Effective User Stories for Salesforce

When managing any Salesforce project, one of the keys to success is the creation of properly written User Stories. These will provide your team with the building blocks they need...

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The Art of IP Warming

So you have a marketing automation system and you are trying to make a big decision: dedicated IP or shared IP? How do you know what will work best for...

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What Is Business Intelligence?

Business Intelligence (BI) comprises the strategies and technologies used by enterprises for data analysis and the management of business information. A critical output of any BI practice should be the...

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The Salesforce Partner Questionnaire Checklist

Questions to Ask Before Selecting a Salesforce Partner The Salesforce ecosystem and Sales and Marketing Operations in general are evolving at a whirlwind pace. It is almost impossible to have...

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JWT and AMPscript: Decoded

The Salesforce Spring ’22 release is almost here and with it, Marketing Cloud has now realigned their release cycle with other Salesforce products. While we probably shouldn’t expect animated loading...

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Creating a 4X4 Wordle with Salesforce Flows

If you’ve been on social media at all lately, you may be flooded with people posting series of yellow and green squares. These are shared results of WORDLE scores, a...

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CloudKettle: Year 7 By the Numbers

CloudKettle has always had transparency as one of its core values and that is one of the reasons why this annual recap is my favorite blog post each year. In...

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Security Guide: How to Protect and Monitor Salesforce

As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.

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