When discussing enterprise B2B marketing automation platforms, oftentimes people mention their use of Marketo. Their dominant market share, especially with enterprise companies, is one of the reasons Adobe was willing...
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Category: Enterprise Sales and Marketing
Sales Cloud and Google Analytics 360 Integration Checklist
The Sales Cloud and Google Analytics 360 integration can be leveraged for closed-loop reporting and for robust marketing insights that drive conversions. The checklist below was built to help experienced...
GUIDE: How to Integrate Sales Cloud and Google Analytics 360
Our latest guide examines how the Sales Cloud and Google Analytics 360 integration can be leveraged to gain better insights to inform marketing strategy and performance. This is a must-read...
Leveraging the Power of Google Sheets and Salesforce
When thinking about cornerstone software companies that are assisting enterprises today, Google and Salesforce are at the top of the list. With G-Suite, Google Cloud, and Google Marketing Platform offerings,...
Enterprise Expert Interview: Renaud Bizet Talks Marketing Operations
We sat down with Renaud Bizet, Vice President of Marketing Strategy & Operations at Splunk, to talk about Marketing Operations best practices for enterprise companies. Renaud is an accomplished Marketing...
NEW eBook: Revenue Operations Playbook 2020
Insights from Enterprise Experts Our latest eBook explores how to keep each department in the go-to-market (GTM) organization driving towards the overall revenue goals of the company. In the first...
Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company. Recently, IBM published that...
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