Enterprise Sales and Marketing Archives

Lead Generation: Getting Organized

Create and prioritize lists then manage your time for success This post is the sequel to Lead Generation: Getting Started, which primarily deals with high-level concepts surrounding targeting prospects and medium...

Alana Kadden on Enterprise Sales

Alana Kadden started her career at Salesforce before co-founding Inqune: a consulting firm that empowers startups to grow quickly by creating programs to onboard and develop employees. You can connect...

Lead Generation: Getting Started

On our blog we’ve talked about, How to Build a Lead Generation Team and Why your SDRs Should Report to Marketing, Not Sales. If you’re new to lead generation and...

Why SDRs Should Report to Marketing, not Sales

Previously, we talked about why and how your fast growing B2B SaaS company should invest in building a Lead Generation team. If you’re wondering what a SDR (sales development representative)...

How to Build a Lead Generation Team

Once your fast growing B2B SaaS company has a Sales team of about three or four members, you may be ready to invest in building a Lead Generation team. The...

How to Create a Creative Communications Guide for a SaaS Company

It used to be that Marketing and Public Relations departments were able to oversee all external communications for an organization. For better or worse, they were able to shape the...