Enterprise Sales and Marketing Archives

Thinking about starting fresh with a new Salesforce org? Don’t.

At CloudKettle, Salesforce org mergers and Salesforce org migrations are a regular part of our business. There is one question that is frequently raised by clients: “Should we create a...

Collecting Zero Party Data to Enhance User Experience

Data is at the core of virtually everything we do as digital marketers. It powers how, when, and where we talk to our customers and prospects. And there’s a lot...

BANT: A Dead Easy Method for Qualifying Leads

BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....

Approaches for Salesforce Org Mergers

Imagine this scenario: Two separate companies have heavily customized Salesforce orgs that work perfectly for their own respective business needs. Then, one company acquires the other company. Overview The Two...

How to Build a Multilingual Dynamic Email Template in 6 Simple Steps

If your business has an international workforce or is based in a multilingual country like Canada, sending multilingual emails is likely a core part of your internal and external communication...

Quality Assurance for Marketing Automation

Your metrics are only as good as your data, so how do you take steps to ensure your marketing automation (MA) system stays clean and is working optimally? The easiest...