We sat down with Lauren Vaccarello, VP of Customer Experience at Box to talk about the Four Horsemen model of attribution. Lauren has a proven track record of accelerating revenue growth...
Blog
Category: Enterprise Sales and Marketing
Why Performing a Revenue Operations Audit Improves Go-To-Market Results
Fast-growing companies, often have a patchwork of mismatched technologies or point solutions that were bought and implemented irrespective of other solutions or processes. A Revenue Operations Audit provides a comprehensive...
7 Best Practices for Building Revenue Operations Infrastructure for Scale
How to Build Systems, Platforms, and Processes for Scale Building infrastructure (systems, platforms, and processes) that scale is a major challenge for high-growth companies. Infrastructure at organizations almost always reflects...
Top Five Highlights From Salesforce Connections 2019
This month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought together a community of over 17,000 passionate Trailblazers to learn about new marketing trends...
MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook
Catch our CEO, Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting across the customer lifecycle, and other trends in the B2B SaaS space. This is...
Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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