Meet the Team

Greg Poirier is the Founder and CEO of CloudKettle. Greg has been in the Salesforce ecosystem for more than a decade. In 2010, he joined Radian6 (acquired by Salesforce), where he grew the digital marketing team. After Salesforce, he was recruited to build the Sales and Marketing engine at TitanFile, a secure document file-sharing company. In 2013, he joined Livelenz (acquired by Mobivity), where his talent for creating efficiencies expanded his role to Chief Operating Officer.

A three-time Dreamforce speaker, Greg is a sought-after presenter and advisor specializing in Revenue Operations. Passionate about giving back, he also mentors emerging talent at his local accelerator and incubator.

Dan is a Partner at CloudKettle and has over a decade of experience in the SaaS space. Dan is passionate about data-driven marketing. Over that time, Dan has worked for high growth companies like Radian6 (acquired by Salesforce) and B2B SaaS companies like Introhive and Affinio.

A gifted marketer, Dan is known for his reporting and analytics chops. His expertise lies in interpreting insights to drive demand generation growth. Today, he leads a team of cross-trained Business Analysts that specialize in Revenue Operations.

Erin Fitzgerald brings over a decade of Digital Marketing and Marketing Cloud experience to CloudKettle. As the former Director of Marketing Technology at an award-winning agency, Erin has helmed a significant number of international marketing initiatives for clients across multiple industries.

Erin balances the importance of brand storytelling with the rigor of optimization, and has a knack for conversion analysis that serves her clients well. As a former Salesforce Marketing Cloud employee, Erin contributes substantial knowledge and understanding of the Salesforce ecosystem making her a valuable asset on any project. She is driven by a passion for remaining ahead of marketing trends and technology solutions to find innovative ways to ensure client success.

Ishan Babbar is a Salesforce Solution Architect at CloudKettle. He is an 11x Salesforce Certified Application Architect and is passionate about helping Field Service organizations streamline and automate processes while meeting strategic servicing objectives.

He has provided management and technology consulting expertise to global companies in the manufacturing and grocery industries and manages large scale projects while advising clients on best practices. Ishan has a deep focus on process engineering and applying industry-leading standards to effectively deliver solutions.

Jennifer Dell is Director of Operations at CloudKettle. Jen began her career as an insurance analyst and has worked across startups and major enterprises, including her tenure in the Google Product Experts Program. With deep experience in web development and Agile Project Management, she provides a wealth of experience and background knowledge to all of her projects.

Leslie Flemming is Senior Director, Marketing at CloudKettle. With a background in digital marketing, Leslie brings over 10 years of experience to her role. Her previous clients have ranged from large private enterprises and government organizations to non-profits, giving her a wide range and depth of knowledge in the B2B space.

Leslie also holds a J.D. from Dalhousie University, and a Masters of International Business Law from Vrije University in Amsterdam.

Sabuhi Yahyayev is a Senior Director, Marketing Automation at CloudKettle. With close to 10 years of Marketing Automation experience, Sabuhi leads a team of marketing automation and email specialists. They help clients improve marketing operations by boosting demand generation, optimizing lead conversion, and enhancing customer engagement. Sabuhi is a certified Salesforce Administrator as well as being certified in Salesforce Marketing Cloud, Pardot, Marketo and Google which means he can offer a unique perspective and understanding of how multiple systems tie together.

Kyle Cruickshanks is a Business Intelligence specialist with multiple Salesforce certifications and over 4 years of experience in data analytics. He is passionate about leveraging data to improve decision making and business processes within organizations.

Eliot Harper is a Salesforce MVP and recognized Salesforce Marketing Cloud expert. He has consulted for some of the largest brands globally and written several articles and books on Marketing Cloud, including The AMPscript Guide and the Journey Builder Developer’s Guide. Eliot also regularly participates as a Subject Matter Expert in Salesforce webinars, assists Salesforce with certification development, organizes the Salesforce Marketing Cloud Developers Group, and is a sought-after speaker at international events.

Greg Bates is Director, Salesforce Marketing Cloud (SFMC) at CloudKettle. His roots with Salesforce, and CloudKettle, run deep. Greg started his career at Radian6, which was acquired by Salesforce. He then went on to work as a web developer before deciding to specialize in Salesforce Marketing Cloud. Today, Greg is a 6x certified SFMC professional and has over five years of experience and leads a team of Salesforce Marketing Cloud specialists.

Lisa Muise is the Director, Human Resources at CloudKettle and an experienced professional in both HR and Office Administration. After over 20 years at FedEx, Lisa joined CloudKettle in 2018 and has helped grow the company to over 30 people.With a Bachelor of Office Administration, Certificate in Managing Human Resources, and Salesforce Administrator Certification, Lisa’s unique combination of skills and experience has allowed her to hone the employee onboarding process, and adapt it to our changing business world. Lisa continues to grow her skill set, and is currently pursuing her CPHR.

Pamela Hillyard is an experienced professional in finance with a career that spans over 30 years.  After starting in the food distribution and wholesale industry, Pamela went on to work in public accounting & auditing. Her experience also includes holding senior corporate finance roles with a non-profit organization, the pharmaceutical industry, and the recycling industry.