Salesforce and CRMs Archives

Salesforce DevOps Guide

What is DevOps? And why do you need it? DevOps consists of a set of practices and tools that makes it possible for an organization to produce applications and services...

Collecting Zero Party Data to Enhance User Experience

Data is at the core of virtually everything we do as digital marketers. It powers how, when, and where we talk to our customers and prospects. And there’s a lot...

Improving Salesforce Adoption in the Sales Channel for Telco

This post is co-authored by Robert Josey from Bell There’s no debate on the topic: Salesforce is an incredibly valuable tool. It can be the source of truth and...

Linking Multiple Accounts to a Contact in Salesforce

Introduction Picture this: you’re building out a data model where you need to link a Contact to multiple Accounts. Maybe Contacts have relationships with a variety of companies that you...

Your 30/60/90 Day Plan for Learning Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) is one of the top platforms available to marketing automation professionals today. Thanks to its popularity, there is an abundance of online resources full of tips...

2022 Dreamforce Highlights

Last week, we had 7 (SEVEN!) team members on the ground at Dreamforce in San Francisco. We are sure that there will be some excellent wrap-ups about all the coolest...