Salesforce and CRMs Archives

Using Salesforce Field Service for Post-Hurricane Recovery

CloudPower is a large electricity company that serves parts of Canada and the United States. Last year, damage from hurricanes destroyed power lines and other infrastructure, resulting in tens of...

Restricting Sensitive Data in Salesforce with Restriction Rules

Introduction As part of the Summer ‘21 Release, Salesforce announced the new Restriction Rules (Beta) feature. This new feature provides an additional layer of security on top of the existing...

Moving to an Event-Driven Architecture with Platform Events

What is Event-Driven Architecture? Event-Driven Architecture refers to reacting to a notably defined change of state vs. reacting to direct Data Manipulation Language (DML) statements. Event-Driven Architecture aims to break...

Super-charge Your Salesforce Reports

Improve Salesforce Reports with Formulas Salesforce Reports and Dashboard are cornerstones for Marketing Operations and Sales Operations teams of all shapes and sizes. They provide the ability to compile and...

How to Leverage Interaction Studio and Marketing Cloud to Create Highly Customized Customer Journeys

According to Salesforce’s 2020 Marketing Intelligence Report, only 45% of marketers believe they can drive measurable business outcomes very well. In order to reach today’s consumers, brands need to be...

How to Ensure the Quality of Your Salesforce Lightning Web Component (LWC) Products: Jest Test Overview

This post is for Salesforce Developers creating UI components in Salesforce and Sales Operations leaders who manage Salesforce professionals. In it, we cover why leveraging Jest tests to ensure your...