Salesforce and CRMs Archives

Why Healthcare Organizations are Migrating from Salesforce Sales Cloud to Health Cloud

Whether your core discipline is Pharmaceutical, Payer, Provider or Medical Technology in the Health Care and Life Sciences industry, you know a patient-centred approach with the ability to access all...

Data Harmonization in Salesforce Data Cloud

This post in the Data Cloud Primer series explains the data harmonization process in Salesforce Data Cloud. Data Cloud accepts data from a variety of sources. Harmonization refers to the...

Maximizing B2B Campaigns: Integrating Offline Conversions with GA4

The world of business-to-business (B2B) and business-to-consumer (B2C) is filled with data and analytics. However, connecting the dots between different data sources can be a challenging task. In today’s world,...

What is Industries CPQ?

CPQ (Configure, Price, Quote) is software that allows companies to quickly and accurately generate quotes and proposals based on the needs of their customers. It enables businesses to automate and...

Data Ingestion for Salesforce Data Cloud

As its name implies, Salesforce Data Cloud is a data platform — before you can begin using the platform, you first need to get data into it. And while Data...

Navigating UX: Key Design Considerations for Salesforce

The importance of user experience (UX) in Salesforce cannot be overstated. With its vast array of features and functionalities, Salesforce serves as a powerful tool for businesses. However, a seamless...