Salesforce and CRMs Archives

Salesforce Data Cloud Model Explained

Introduction While many Salesforce products including Sales Cloud, Service Cloud, Education Cloud, Health Cloud and other Salesforce industry clouds are built on a common ‘core’ platform that share the same...

Maximizing B2B Campaigns: Integrating Offline Conversions with GA4

The world of business-to-business (B2B) and business-to-consumer (B2C) is filled with data and analytics. However, connecting the dots between different data sources can be a challenging task. In today’s world,...

What is Industries CPQ?

CPQ (Configure, Price, Quote) is software that allows companies to quickly and accurately generate quotes and proposals based on the needs of their customers. It enables businesses to automate and...

Data Ingestion for Salesforce Data Cloud

As its name implies, Salesforce Data Cloud is a data platform — before you can begin using the platform, you first need to get data into it. And while Data...

Salesforce Data Cloud Primer

As part of a Salesforce Data Cloud series, this initial post sets out to clarify and explain exactly what Data Cloud actually is, what it’s not, and why it’s a...

Navigating UX: Key Design Considerations for Salesforce

The importance of user experience (UX) in Salesforce cannot be overstated. With its vast array of features and functionalities, Salesforce serves as a powerful tool for businesses. However, a seamless...