Salesforce and CRMs Archives

How to Leverage Interaction Studio and Marketing Cloud to Create Highly Customized Customer Journeys

According to Salesforce’s 2020 Marketing Intelligence Report, only 45% of marketers believe they can drive measurable business outcomes very well. In order to reach today’s consumers, brands need to be...

How to Ensure the Quality of Your Salesforce Lightning Web Component (LWC) Products: Jest Test Overview

This post is for Salesforce Developers creating UI components in Salesforce and Sales Operations leaders who manage Salesforce professionals. In it, we cover why leveraging Jest tests to ensure your...

How to Build Custom Content Blocks for Salesforce Marketing Cloud with MJML

This post was written for marketing teams leveraging Salesforce Marketing Cloud who want to maximize their efficiency when sending emails. Instead of building a unique email from scratch for every...

Salesforce Security: Virus Scanning Considerations

With Salesforce being the central hub of information for many enterprises, it’s no surprise that organizations are focused on keeping their Salesforce instance secure. The good news is, Salesforce is...

Experience Cloud: An Admin’s Guide to Security

Salesforce Experience Cloud (formerly Community Cloud) is a powerful way for organizations to connect with their customers, partners, and employees. The Experience Cloud platform provides organizations with the tools to...

Tableau CRM: Using Dataset Builder, Dataflows, and Recipes

If you’re just getting started with Tableau CRM (formerly Einstein Analytics), we’ve written a comprehensive blog post to help you do just that. In today’s post, however, we’ll be taking...