Startup Sales and Marketing Archives

Growth Hacking is Checkers, and Integrated Marketing is Chess

Three questions to ask yourself to ensure a growth hack is worth the investment For more on growth hacking, be sure to check out our preceding post, Growth Hacking: the...

Hockey Stick Growth is a Lie

The hockey stick growth slide you have in your pitch deck. This one: Throw it away. It’s a lie and makes you look foolish to investors. Why Hockey Stick...

Spring Loaded uses Marketing Automation for Pre-Sales Success

Generating Demand and Creating Customer Intelligence Spring Loaded Case Study Spring Loaded builds unique knee brace technologies. Their flagship product is the world’s first bionic knee brace. After 18 months...

The Salesforce ButtonClick Admin Podcast

This week I got to speak with the ButtonClick Admin podcast about startups and some of the common problems that CloudKettle sees founders are experiencing when scaling their business and how...

Who is CloudKettle?

Update December 2017: This post was written when the company was founded and a lot has changed since then. Check out how we’ve grown here: CloudKettle: Year 1 By The...

New Hire Checklist for Startups

Your startup has great buzz, you’ve got some funding and now you have been able attract serious talent. The problem is, you’ve never had to hire anyone before. Yes, you have...