At Startups, Support is Sales

SaaS business models often don’t generate profit from a customer until at least year two, or further into the lifecycle. The high cost of acquisition means that every customer that defects...

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Security Guide: How to Protect and Monitor Salesforce

As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company. Recently, IBM published that...

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