Marketing Attribution has been a controversial topic among marketers. There are two sides in this debate: One side believes the attribution data collected today shouldn’t be taken too seriously, as...
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Marketing Attribution has been a controversial topic among marketers. There are two sides in this debate: One side believes the attribution data collected today shouldn’t be taken too seriously, as...
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The Customer Data Problem The vast majority of Financial Services organizations today share a common problem: customer data is siloed across departments and systems. Imagine an investment firm that offers...
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What is the new Google/Yahoo anti-spam upgrade? Google and Yahoo are aiming to improve security and reduce the amount of spam received by their users by upgrading their defence system,...
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Journey Builder Custom Activities for Salesforce Marketing Cloud enable you to extend the platform capabilities by creating highly configurable interfaces which call externally-hosted endpoints when a Contact arrives at a...
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This post in the Data Cloud Primer series explains the data harmonization process in Salesforce Data Cloud. Data Cloud accepts data from a variety of sources. Harmonization refers to the...
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Introduction While many Salesforce products including Sales Cloud, Service Cloud, Education Cloud, Health Cloud and other Salesforce industry clouds are built on a common ‘core’ platform that share the same...
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As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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