Guide

Salesforce State of Commerce Report

See how industry leaders have kept up with – and even exceeded – customer expectations in rapidly changing times. Learn how Digital 360 from Salesforce can help you do the same by unifying data across your organization and creating experiences people love.

This report gives insights from nearly 1,400 commerce leaders across B2B and B2C industries, and includes and interview and expert point of view with CloudKettle founder and CEO, Greg Poirier.

Analyzing the behaviour of more than 1 billion customers worldwide, the report covers:

• shifts in consumer (B2C) and business (B2B) buyer engagement and expectations
• how digital commerce has changed the role of sales
• the effects of the pandemic on consumer bevahior
• how B2B commerce is evolving

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CloudKettle is a proud member of the Salesforce Partner Program and approved to distribute this report.