The Content Delivery Workflow Content delivery workflows are the foundation of the marketing automation world. These workflows are the delivery mechanism for ebook, case study and other lead generation efforts on...
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Category: Online, Inbound and Content Marketing
Why You Should be Using Marketing Automation
Marketing automation isn’t free and it isn’t a replacement for advertising. However, leads that are generated from inbound and content marketing and then accelerated with marketing automation can improve the...
The Four Things to Consider When Choosing a Marketing Automation Platform
Beginning to leverage marketing automation can be an intimidating prospect and vendor selection plays a big part in that. While there are dozens of platforms, this post will focus on what I...
The Five Building Blocks of Marketing Automation
Marketing automation platforms can seem complex. However, at their heart, every marketing automation tool is powered by workflows. Generally, workflows involve either updating a person’s information in a CRM, sending them an email, or both....
Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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