inbound marketing Archives

What’s Content Creation And How To Do It Right

The following post was written by Ross Simmonds, founder of Foundation, a consultancy that helps brands ranging from Fortune 500 companies to some of the fastest growing startups in tech...

Growth Hacking: the Good, the Bad, and the Potential Security Risks

A marketing trend that has become synonymous with hyper-growth is growth hacking. In our experience, often the scarcest resource at fast-growing organizations is employee time. When evaluating if allocating employees...

CloudKettle: Year 2 by the Numbers

It’s hard to believe that year two for CloudKettle has come and gone (some days it feels more like year five or six). CloudKettle has no investors or board to...

The Marketing Automation Readiness Checklist

Don’t Spend Money on Marketing Automation (yet) Marketing automation platforms like Hubspot, Pardot, Eloqua and Marketo are serious investments. Unless you are a startup (more on Hubspot’s plan for startups...

Why You Should be Using Marketing Automation

Marketing automation isn’t free and it isn’t a replacement for advertising. However, leads that are generated from inbound and content marketing and then accelerated with marketing automation can improve the...

The Five Building Blocks of Marketing Automation

Marketing automation platforms can seem complex. However, at their heart, every marketing automation tool is powered by workflows. Generally, workflows involve either updating a person’s information in a CRM, sending them an email, or both....