BANT: A Dead Easy Method for Qualifying Leads

BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....

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Salesforce Security: Admin Checklist

The following post was written by Prag Ravichandran Kamalaveni, Salesforce Practice Lead at CloudKettle. Prag is an experienced consultant and an avid supporter of the Salesforce community. In addition to being...

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Sales Qualification Process: BANT or Bust

In this podcast, John Wall moderates a lively discussion between our own Greg Poirier and more on BANT here).   This podcast covers: The pros and cons of BANT When...

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How To Sell A Product No One’s Heard Of

This article was submitted by Lisa Schnare, Manager of the Relationship Development Team at Affinio. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s...

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Marketing Automation to Enable Renewals

Read this post to learn how you can leverage Marketing Automation beyond the initial sale to enable upsell and renewals. Marketing Automation: The Status Quo B2B marketers understand how to...

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Security Guide: How to Protect and Monitor Salesforce

As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.

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