Why Healthcare Organizations are Migrating from Salesforce Sales Cloud to Health Cloud

Whether your core discipline is Pharmaceutical, Payer, Provider or Medical Technology in the Health Care and Life Sciences industry, you know a patient-centred approach with the ability to access all of an individual’s information in one central place is the primary focus. Launched in 2015, Salesforce Health Cloud was designed to give Healthcare and Life Sciences organizations a complete 360-degree view of patients, support and improve patient management, provide key analytics and insights, and enhance the ability to collaborate across care networks while complying with industry regulations.

At CloudKettle, we specialize in improving Revenue Operations for Healthcare and Health Tech companies across the entire patient and member lifecycle leveraging Salesforce Health Cloud. We focus on industries with high security, high compliance, and strict regulatory requirements. We understand the complexities of the Healthcare industry (Payer, Provider, Pharmaceutical and Medical Technology) and show what is possible by providing a step-by-step roadmap to success.

One question we get asked by Healthcare clients using Salesforce Sales Cloud or Service Cloud:

“Why should I migrate to Salesforce Health Cloud?”

To answer this, we’ve identified the five key reasons Healthcare organizations are making the move.

1. A 360-degree View of the Patient

Salesforce Health Cloud provides a single, holistic view of each patient, from medical history and care plans to treatments and even the patient’s preferred methods of communication. These benefits allow providers, payers and their patients the ability to customize their experiences collaboratively and securely – all in one place.

2. Leverage Out-of-the-box Functionality

Salesforce Health Cloud provides robust out-of-the-box functionalities. This means that Healthcare organizations can leverage features critical to the Healthcare industry and specific to their organization’s needs without having to create custom objects or duplicate functionality. These features include appointments and scheduling, care plans, patient profiles, reporting and analytics, workflow management, and mobile applications.

3. Ease of System Integration

Salesforce Health Cloud provides organizations with an inventory of integrations that are already built with key platforms used in the Healthcare industry, such as EHR providers like Oracle Cerner and Epic System Corporation. With pre-built integrations in Salesforce Health Cloud, connecting existing systems takes minimal time and effort. Salesforce Health Cloud also provides several integration tools, simplifying the process of connecting with these external systems securely.

4. Security and Compliance with Industry Regulations

Salesforce is well known for its trusted and secure cloud-based solution. With Salesforce Health Cloud and Shield, organizations have enhanced privacy controls, including event monitoring, platform encryption and audit trail, keeping patient data secure and ensuring continued compliance with industry regulations like HIPAA.

5. Improved Engagement and Communication

Patients using Salesforce Health Cloud can be more engaged than ever before. With the 360-degree patient view and collaboration tools, providers are able to personalize care for their patients, providing better overall engagement and improved health outcomes. Providers and patients benefit from improved communication leveraging key features such as messaging directly to mobile devices and improving response times via preferred communication methods and timeframes identified by the patient.

There are many advantages to migrating to Salesforce Health Cloud, and these are just a few examples that Healthcare organizations can benefit from immediately. Ultimately, organizations will need to evaluate the needs of their business and consider key components such as data migration, technical debt, potential customizations required, other system integrations and compliance with industry regulations before implementing.

If you are interested in knowing more about how Salesforce Health Cloud could benefit your organization and your patients, get in touch! We’d love to hear from you.

You may be interested in

Don’t Eliminate the Lead Object

Salesforce is a powerful CRM that helps businesses manage customer relationships and streamline their sales processes. One of the cornerstone elements of Salesforce is the Lead object, which allows companies to track potential customers and move them through a qualification process at the top of the sales funnel. While a staple of the enterprise sales […]

Read More

Document Generation in OmniStudio

Streamlining document generation is a pivotal aspect of ensuring efficient business operations. Salesforce OmniStudio provides a robust solution through its Document Generation feature, offering organizations the capability to effortlessly create personalized, professional documents without using code. In this blog post, we will delve into the concept of Document Generation, illustrate a practical business scenario, and […]

Read More

Sign up for the latest tips & news from CloudKettle

Thank you for subscribing.