A CRO’s Guide to Revenue and Reporting

How to Build, Optimize, and Manage the Revenue Stack

A CRO's Guide To Revenue & Reporting

In this ebook, we cover why Chief Revenue Officer is the hottest title in SaaS right now, and how its rise is connected to the Revenue Stack.

B2B SaaS companies face high customer acquisition costs; making renewals, upselling, and decreasing churn essential. To enable better decisions regarding these topics, someone needs to have a bird’s eye view of all revenue generating activities within the company. Inside we’ll cover topics directly linked to activities like:

  • How to link the outbound world of Salesforce to web activity for more accurate ROI of marketing tactics
  • How to measure campaign attribution using Salesforce Campaigns
  • Why B2B remarketing is key to sales velocity
  • How to use marketing automation to warm a customer in advance of their renewal

The Chief Revenue Officer has become more popular, in part, because companies have realized that siloing Sales, Marketing, and Customer Success doesn’t work for subscription-based revenue models. Understanding holistically how your organization generates revenue is necessary to optimize and reinvest correctly.

We hope you find this eBook helpful. If you have any questions, reach out today.

Who we are

About us

CloudKettle helps enterprises drive revenue with the Salesforce and Google ecosystems. We do this by providing the strategy and hands-on keyboard execution to leverage platforms like Salesforce’s Sales Cloud, Marketing Cloud, Einstein, and Tableau to create highly personalized cross-channel experiences that drive revenue.

As your strategic advisor, we help by enhancing your people, processes, and technology to build a roadmap centered around scalable tactics and security.

Would you like to learn how CloudKettle can help you reach your revenue goals? Speak with a consultant today and discover how our blend of industry knowledge and platform expertise has earned us a 5/5 rating on the Salesforce AppExchange. 

CloudKettle brings a combination of expertise, directness, hubris, and dedication that I have not seen from any other firm.

Scott Crawford, VP GLOBAL FIELD SALES BrowserStack