The Harvard Business Review recently published a report on how the CMO is the riskiest seat in the C-suite.
Working with B2B SaaS CMOs we’ve seen this first-hand. Often, with CMO positions there’s a lack of clarity around expectations and measurement of success.
The first step to take to combat the lack of clarity around CMO milestones is to define Marketing’s contribution to Annual Recurring Revenue (ARR) pipeline. The second is to build a Revenue Stack that’s powered by data you can trust. In this eBook we cover:
Fill out the form on the right to get your copy today. If you have any questions or comments, we’d love to hear from you.
We specialize in helping organizations improve Salesforce and the Google Marketing Platform to drive revenue growth. With over a decade of experience building, optimizing, and managing Revenue Operations, CloudKettle understands the solutions and processes that deliver results. As a Salesforce Silver Partner, Google Premier Partner, and Marketo Silver Partner, our team of experts know your technology from end-to-end.
With Security at the heart of everything we do; our clients know they can trust us with their most sensitive data. CloudKettle is HIPAA compliant, we undergo routine audits, and we treat all our client’s data as if it were our own.
Our areas of domain expertise, coupled with our commitment to security, make us a trusted advisor to our clients.