CMO: the Riskiest Seat in the C-Suite

CMO: the Riskiest Seat in the C-Suite

The Harvard Business Review recently published a report on how the CMO is the riskiest seat in the C-suite.

Working with B2B SaaS CMOs we’ve seen this first-hand. Often, with CMO positions there’s a lack of clarity around expectations and measurement of success.

The first step to take to combat the lack of clarity around CMO milestones is to define Marketing’s contribution to Annual Recurring Revenue (ARR) pipeline. The second is to build a Revenue Stack that’s powered by data you can trust. In this eBook we cover:

  • How to set up milestones and metrics of B2B SaaS success
  • How to implement cross-channel data cleanliness best practices
  • Why data visualization is vital for Go-to-Market organizational alignment
  • How to track attribution in Salesforce beyond the first or last touch attribution model
  • How to take your content distribution strategy to the next level
  • How to skyrocket sales referrals

Fill out the form on the right to get your copy today. If you have any questions or comments, we’d love to hear from you.

Who we are

About us

We specialize in helping organizations improve Salesforce and the Google Marketing Platform to drive revenue growth. With over a decade of experience building, optimizing, and managing Revenue Operations, CloudKettle understands the solutions and processes that deliver results. As a Salesforce Silver Partner and a Google Premier Partner, our team of experts know your technology from end-to-end.

With Security at the heart of everything we do; our clients know they can trust us with their most sensitive data. CloudKettle is HIPAA compliant, we undergo routine audits, and we treat all our client’s data as if it were our own.

Our areas of domain expertise, coupled with our commitment to security, make us a trusted advisor to our clients.

CloudKettle’s understanding of how Marketing and Sales Operations work together sets them apart from their peers.

Adam Draper, VP Sales, North America Introhive