The RFM model (Recency, Frequency, and Monetary) is a simple but powerful tool to help sift through consumer data and categorize customers based on measured behavior. Together, organizations can use the RFM model and Salesforce Marketing Cloud to maximize the lifetime value of each customer and increase customer loyalty.
In this guide, we cover:
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CloudKettle helps enterprises drive revenue with the Salesforce and Google ecosystems. We do this by providing the strategy and hands-on keyboard execution to leverage platforms like Salesforce’s Sales Cloud, Marketing Cloud, Einstein, and Tableau to create highly personalized cross-channel experiences that drive revenue.
As your strategic advisor, we help by enhancing your people, processes, and technology to build a roadmap centered around scalable tactics and security.
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