How to Leverage the RFM Model to Drive your Marketing Cloud Strategy

What methodology is your organization using to drive your B2C segmentation strategy?

The RFM model (Recency, Frequency, and Monetary) is a simple but powerful tool to help sift through consumer data and categorize customers based on measured behavior. Together, organizations can use the RFM model and Salesforce Marketing Cloud to maximize the lifetime value of each customer and increase customer loyalty.

In this guide, we cover:

  • How to build your RFM model
  • How to calculate RFM scores
  • How to use the RFM model to drive your customer segmentation strategy
  • How to trigger automated campaigns in MC based on RFM scores
  • How to use RFM scores for improved personalization
  • How to sync Marketing Cloud data with BigQuery

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CloudKettle helps enterprises drive revenue with the Salesforce and Google ecosystems. We do this by providing the strategy and hands-on keyboard execution to leverage platforms like Salesforce’s Sales Cloud, Marketing Cloud, Einstein, and Tableau to create highly personalized cross-channel experiences that drive revenue.

As your strategic advisor, we help by enhancing your people, processes, and technology to build a roadmap centered around scalable tactics and security.

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