How to Leverage the RFM Model to Drive your Marketing Cloud Strategy

What methodology is your organization using to drive your B2C segmentation strategy?

The RFM model (Recency, Frequency, and Monetary) is a simple but powerful tool to help sift through consumer data and categorize customers based on measured behavior. Together, organizations can use the RFM model and Salesforce Marketing Cloud to maximize the lifetime value of each customer and increase customer loyalty.

In this guide, we cover:

  • How to build your RFM model
  • How to calculate RFM scores
  • How to use the RFM model to drive your customer segmentation strategy
  • How to trigger automated campaigns in MC based on RFM scores
  • How to use RFM scores for improved personalization
  • How to sync Marketing Cloud data with BigQuery

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We specialize in helping organizations improve Salesforce and the Google Marketing Platform to drive revenue growth. With over a decade of experience building, optimizing, and managing Revenue Operations, CloudKettle understands the solutions and processes that deliver results. As a Salesforce Silver Partner, Google Premier Partner, and Marketo Silver Partner, our team of experts know your technology from end-to-end.

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