The Lead Generation and Sales Enablement Guide for B2B SaaS Companies

Learn How to Sell More and Scale Faster

Lead Generation and Sales Enablement B2B SaaS Guide

This is a must-read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve consistently seen are in lead generation and sales enablement best practices. Our motivation behind writing this eBook was to give fast growing SaaS companies a free resource to help fill this gap.

In this eBook we cover:

  • How to get started with Lead generation, including how to hire and structure your SDR team
  • Our two favorite methods for lead qualification
  • Sales enablement tips and best practices to help you sell more and scale faster
  • How to track qualified leads and why accurate attribution matters

All with easy to follow steps, in plain English, plus a helpful template and a free Ultimate Sales Enablement Resource Guide to get you started.

Who we are

About us

We specialize in helping organizations improve Salesforce and the Google Marketing Platform to drive revenue growth. With over a decade of experience building, optimizing, and managing Revenue Operations, CloudKettle understands the solutions and processes that deliver results. As a Salesforce Silver Partner, Google Premier Partner, and Marketo Silver Partner, our team of experts know your technology from end-to-end.

With Security at the heart of everything we do; our clients know they can trust us with their most sensitive data. CloudKettle is HIPAA compliant, we undergo routine audits, and we treat all our client’s data as if it were our own.

Our areas of domain expertise, coupled with our commitment to security, make us a trusted advisor to our clients.

“CloudKettle is a seamless part of our team, from strategy to execution.”

Brian Goldfarb, CMO CHEF