Ever wondered how to streamline eCommerce content management without relying on developers?
In this blog we will dive into how Salesforce Page Designer makes that possible.
Salesforce B2C Commerce Cloud has been praised for its flexibility to adapt, scalability, and the ability to power some of the world’s most recognizable retail brands. The platform allows businesses to build customized online storefronts, enabling them to grow and adapt to changing market demands. However, one of the biggest pain points was the need for developers to manage content and new pages. This process often required complex configurations and was time-consuming, especially for non-technical users. To address these challenges, Salesforce introduced Page Designer, a feature designed to empower teams to create and customize storefronts with greater ease and flexibility, reducing the dependency on developers.
As an SFCC developer that frequently works with Page Designer, I can confidently say that it has streamlined content management, empowering both developers and business users to create dynamic, engaging storefronts with ease. While content assets are still used for smaller elements, more eCommerce businesses are increasingly relying on Page Designer for greater flexibility and control in their storefronts.
One of the standout features of Page Designer is its drag-and-drop interface, which simplifies the creation of custom page layouts. This intuitive approach allows marketers and designers to seamlessly add elements like banners, product grids, and carousels without needing a developer for every update, making the content management process more efficient and streamlined.
Additionally, Page Designer’s component-based system allows for the creation of reusable components that can be easily applied across the site. This not only ensures consistency throughout the storefront but also saves time by allowing teams to quickly implement pre-built elements without recreating them from scratch. It’s a significant advantage for businesses aiming to scale their site while maintaining a consistent brand identity.
Real-time previews are another game-changer. As you make changes, you can instantly see how they will appear on the page, eliminating the need for constant refreshes and back-and-forth. This makes the entire process smoother and much more efficient. Page Designer also takes a mobile-first approach, making it easy to adjust layouts for mobile screens. Given the importance of mobile traffic in today’s eCommerce landscape, this ensures storefronts are able to deliver a smooth experience across all devices.
Page Designer has truly transformed how we build and manage eCommerce sites on SFCC. Its flexibility, ease of use, and ability to streamline workflows have made it the go-to tool for many businesses. With Page Designer, marketing and design teams can handle their own content updates, leading to faster turnaround times, freeing developers to focus on more complex tasks, and ultimately creating a more efficient workflow for everyone involved.
Not sure where to start? Connect with our team and discuss how SFCC’s Page Designer can be used in your project.
