As part of a Salesforce Data Cloud series, this initial post sets out to clarify and explain exactly what Data Cloud actually is, what it’s not, and why it’s a...
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As part of a Salesforce Data Cloud series, this initial post sets out to clarify and explain exactly what Data Cloud actually is, what it’s not, and why it’s a...
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The Salesforce Spring ’22 release is almost here and with it, Marketing Cloud has now realigned their release cycle with other Salesforce products. While we probably shouldn’t expect animated loading...
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Mistakes can be made when using any enterprise platform and Marketing Cloud is no exception to the rule. Most user-based mistakes are caused by taking shortcuts, like an inadequate implementation,...
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The CDP acronym has emerged in recent years as yet another must-have TLA (or ‘three letter acronym’) that every marketing team simply cannot live without. In this article, I explain...
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Identify key issues in your Salesforce Marketing Cloud account with an easy-to-use App. We’re excited to announce that Health Check for Salesforce Marketing Cloud will soon be available on Salesforce...
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Create Highly Dynamic and Interactive Emails AMP for Email is a web component framework that enables developers to create dynamic and interactive emails with real-time content. Salesforce Marketing Cloud has...
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As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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