Kyle Cruickshanks, Author at CloudKettle

Getting Started with CRM Analytics (Formerly Einstein Analytics)

Many enterprises leverage Salesforce for its native reports and dashboards to understand their data and performance. However, over the last few years, with “the volume of customer data has been...

Maturity Levels in Business Intelligence

Where do we stand? And how do we improve? The world of Business Intelligence (BI) can be complicated to navigate. With many moving pieces, multiple technologies, and many different people...

How CRM Analytics Benefits the C-Suite

CRM Analytics can be a significant asset to any organization with large volumes of data, especially if much of that data exists in Salesforce. By combining powerful analytics, data transformation...

What Is Business Intelligence?

Business Intelligence (BI) comprises the strategies and technologies used by enterprises for data analysis and the management of business information. A critical output of any BI practice should be the...

Tableau CRM: Using Dataset Builder, Dataflows, and Recipes

If you’re just getting started with Tableau CRM (formerly Einstein Analytics), we’ve written a comprehensive blog post to help you do just that. In today’s post, however, we’ll be taking...

Top 3 Takeaways From The Tableau CRM Plus Virtual Partner Summit

Last week we had the opportunity to attend the Tableau CRM (formerly Einstein Analytics) Plus Virtual Partner Summit. It was great to connect with other certified Tableau CRM and Discovery...