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Collecting Zero Party Data to Enhance User Experience

Data is at the core of virtually everything we do as digital marketers. It powers how, when, and where we talk to our customers and prospects. And there’s a lot of it. In fact, as marketers it’s easy to feel overwhelmed by the sheer amount of data at our disposal. It’s estimated that Internet users […]

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Approaches for Salesforce Org Mergers. Image of three consoles merging into one

Approaches for Salesforce Org Mergers

Imagine this scenario: Two separate companies have heavily customized Salesforce orgs that work perfectly for their own respective business needs. Then, one company acquires the other company.  Overview The Two Approaches Lift-and-Shift Move-and-Improve (Optimization) The Third Rail It Isn’t Just Salesforce How CloudKettle Can Help What happens next? That’s a great question – and a […]

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