Eliot Harper, Author at CloudKettle

JWT and AMPscript: Decoded

The Salesforce Spring ’22 release is almost here and with it, Marketing Cloud has now realigned their release cycle with other Salesforce products. While we probably shouldn’t expect animated loading...

Top 10 Marketing Cloud Mistakes (and How to Avoid Them)

Mistakes can be made when using any enterprise platform and Marketing Cloud is no exception to the rule. Most user-based mistakes are caused by taking shortcuts, like an inadequate implementation,...

The Customer Data Problem & Salesforce CDP

The CDP acronym has emerged in recent years as yet another must-have TLA (or ‘three letter acronym’) that every marketing team simply cannot live without. In this article, I explain...

Introducing Health Check for Salesforce Marketing Cloud

Identify key issues in your Salesforce Marketing Cloud account in three simple steps! We’re excited to announce we just launched a brand new product, Health Check for Salesforce Marketing Cloud....

Introducing AMP for Email

Create Highly Dynamic and Interactive Emails AMP for Email is a web component framework that enables developers to create dynamic and interactive emails with real-time content. Salesforce Marketing Cloud has...

Mastering Salesforce Consent Management

In my previous post, I explained current and emerging data protection regulations and the different considerations when designing and implementing a consent management framework. In this post, I explain how...