Eliot Harper, Author at CloudKettle

The Customer Data Problem & Salesforce CDP

The CDP acronym has emerged in recent years as yet another must-have TLA (or ‘three letter acronym’) that every marketing team simply cannot live without. In this article, I explain...

Introducing Health Check for Salesforce Marketing Cloud

Identify key issues in your Salesforce Marketing Cloud account in three simple steps! We’re excited to announce we just launched a brand new product, Health Check for Salesforce Marketing Cloud....

Introducing AMP for Email

Create Highly Dynamic and Interactive Emails AMP for Email is a web component framework that enables developers to create dynamic and interactive emails with real-time content. Salesforce Marketing Cloud has...

Mastering Salesforce Consent Management

In my previous post, I explained current and emerging data protection regulations and the different considerations when designing and implementing a consent management framework. In this post, I explain how...

MarTech in the Era of Consent

We provide our consent every day, often without a second thought. We’ve adapted to automatically clicking through distracting ‘accept’ buttons on website pop-ups, or those obligatory checkboxes when completing various...

Securing Data in Motion With Salesforce Marketing Cloud

In this post, we look at how to move data in and out of Salesforce Marketing Cloud securely. When designing data exchange processes between Salesforce Marketing Cloud and external platforms,...