The Ultimate Pardot Resource Guide This blog post is intended for marketing automation specialists switching to Pardot from another marketing automation platform, or anyone else who would like to learn...
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Tag: email marketing
Introducing AMP for Email
Create Highly Dynamic and Interactive Emails AMP for Email is a web component framework that enables developers to create dynamic and interactive emails with real-time content. Salesforce Marketing Cloud has...
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Email Marketing: How to Design a Great Preference Center
This post is written for marketing automation professionals and provides actionable advice on how to implement a preference center, including: How a preference center can decrease your unsubscribe rate and...
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How to Leverage the RFM Model to Drive Customer Segmentation
Today, organizations have more data about their customers than ever before. The RFM model is a simple but powerful tool to sift through consumer data and categorize customers based on...
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Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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