Create Highly Dynamic and Interactive Emails AMP for Email is a web component framework that enables developers to create dynamic and interactive emails with real-time content. Salesforce Marketing Cloud has...
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Tag: email marketing
Email Marketing: How to Design a Great Preference Center
This post is written for marketing automation professionals and provides actionable advice on how to implement a preference center, including: How a preference center can decrease your unsubscribe rate and...
How to Leverage the RFM Model to Drive Customer Segmentation
Today, organizations have more data about their customers than ever before. The RFM model is a simple but powerful tool to sift through consumer data and categorize customers based on...
Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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