The Lead to Grow podcast is dedicated to helping today’s business leaders find the keys that unlock meaningful success.
On episode 22 of the Lead to Grow podcast, our own Jon McGinley shares five reasons every company should specialize, not generalize.
Jon is a Senior Partner here at CloudKettle, click here and listen in to find out what he has to say about specialization.
It’s no secret that Marketing Cloud and Salesforce are incredibly powerful tools for businesses of all sizes. However, to truly benefit from these platforms, it is important to establish a clear and consistent system for naming your data. At first glance, this might seem like a small detail. After all, what’s in a name? However, […]
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Marketing attribution remains a hot topic within B2B marketing circles as everyone tries to be smarter with their budgets. While we could have endless conversations on how granular you need to get when measuring B2B marketing campaigns, one aspect remains consistent: the Salesforce Campaign object is a great option for capturing Marketing touch points. Capturing […]
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