B2B Archives

BANT: A Dead Easy Method for Qualifying Leads

BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....

Greg Poirier on the Shane Barker Podcast: Enterprise Sales and Decoding Product-Market Fit

The Shane Barker podcasts below feature our CEO, Greg Poirier, and talk about enterprise sales, decoding product-market fit, and growth hacking. A little bit of background on the speaker, Greg...

Email Marketing: How to Design a Great Preference Center

This post is written for marketing automation professionals and provides actionable advice on how to implement a preference center, including: How a preference center can decrease your unsubscribe rate and...

Pardot Lead Scoring: Best Practices for Enterprises

Pardot lead scoring is a powerful way for enterprise marketers to track prospects, segment leads by level of interest in order to deliver tailored content, and qualify leads so they...

Why Pardot Is Enterprise Ready

When discussing enterprise B2B marketing automation platforms, oftentimes people mention their use of Marketo. Their dominant market share, especially with enterprise companies, is one of the reasons Adobe was willing...

Enterprise Expert Interview: Renaud Bizet Talks Marketing Operations

We sat down with Renaud Bizet, Vice President of Marketing Strategy & Operations at Splunk, to talk about Marketing Operations best practices for enterprise companies. Renaud is an accomplished Marketing...