Marketing Archives

BANT: A Dead Easy Method for Qualifying Leads

BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....

Greg Poirier on the Shane Barker Podcast: Enterprise Sales and Decoding Product-Market Fit

The Shane Barker podcasts below feature our CEO, Greg Poirier, and talk about enterprise sales, decoding product-market fit, and growth hacking. A little bit of background on the speaker, Greg...

Enterprise Expert Interview: Renaud Bizet Talks Marketing Operations

We sat down with Renaud Bizet, Vice President of Marketing Strategy & Operations at Splunk, to talk about Marketing Operations best practices for enterprise companies. Renaud is an accomplished Marketing...

How to Create Campaigns in Salesforce

In today’s world, we are data rich and information poor (DRIP). The stakes for marketing and executive teams to demonstrate the ROI of marketing spend are higher than ever before....

Top Five Highlights From Salesforce Connections 2019

This month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought together a community of over 17,000 passionate Trailblazers to learn about new marketing trends...

MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook

Catch our CEO, Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting across the customer lifecycle, and other trends in the B2B SaaS space. This is...