Catch our CEO, Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting across the customer lifecycle, and other trends in the B2B SaaS space.
This is a two-part podcast, you can listen to part one below:
Part two defines revenue optimization, the benefit of visualizing KPIs, and Marketing’s responsibility to generate pipeline coverage.
Click here to view the extended show notes on the Martech Podcast website.
Introduction While many Salesforce products including Sales Cloud, Service Cloud, Education Cloud, Health Cloud and other Salesforce industry clouds are built on a common ‘core’ platform that share the same datastore (an Oracle relational database), Data Cloud uses a very different architecture and technology stack from other Salesforce ‘Clouds’. This post explains the data models […]
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You’ve likely been hearing a lot lately about the importance of building a zero-party data strategy. At CloudKettle, we’re constantly thinking of ways that we can help our clients build engaging customer experiences that allow them to collect valuable zero-party data using Salesforce Marketing Cloud. My absolute favourite way to collect zero-party data is by […]
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