BANT: A Dead Easy Method for Qualifying Leads

BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....

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Catch CloudKettle at Dreamforce

It is almost time for Dreamforce 2019 and we’ve been busy preparing for this marquee event. This year, we’re excited to be speaking at six Dreamforce sessions! Catch CloudKettle at...

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How to Align Go-to-Market to Accelerate Growth

We sat down with  Lauren Vaccarello, VP of Customer Experience at Box to talk about the Four Horses model of attribution. Lauren has a proven track record of accelerating revenue growth...

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Security Guide: How to Protect and Monitor Salesforce

As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.

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