Saas Archives

BANT: A Dead Easy Method for Qualifying Leads

BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....

Greg Poirier on the Shane Barker Podcast: Enterprise Sales and Decoding Product-Market Fit

The Shane Barker podcasts below feature our CEO, Greg Poirier, and talk about enterprise sales, decoding product-market fit, and growth hacking. A little bit of background on the speaker, Greg...

Catch CloudKettle at Dreamforce

It is almost time for Dreamforce 2019 and we’ve been busy preparing for this marquee event. This year, we’re excited to be speaking at six Dreamforce sessions! Catch CloudKettle at...

Salesforce Winter ’20 Release: Here’s What You Need to Know

In advance of each Salesforce release, our team spends hours reviewing the new features, changes, and announcements. This year, in the spirit of Ohana, we’ve decided to share these findings...

How to Align Go-to-Market to Accelerate Growth

We sat down with Lauren Vaccarello, VP of Customer Experience at Box to talk about the Four Horses model of attribution. Lauren has a proven track record of accelerating revenue growth...

Why Performing a Revenue Operations Audit Improves Go-To-Market Results

Fast-growing companies, often have a patchwork of mismatched technologies or point solutions that were bought and implemented irrespective of other solutions or processes. A Revenue Operations Audit provides a comprehensive...