Saas Archives

How to Select a CRM

Not every startup needs a CRM, but they are particularly important for Software as a Service (SaaS) companies who have a subscription based model. Some aspects of your business and...

Swept Uses Salesforce Chatter for SaaS Customer Success

Renewals: Where the Profit Lies If you’re a SaaS company with a subscription based model, leveraging Customer Success to decrease churn and increase renewals should always be a priority. Every...

CloudKettle: Year 1 By the Numbers

It has been one year since I officially left my role as COO of Livelenz to start my own company and looking back, it wasn’t a logical decision. But it was...

Implementing Salesforce at Your Startup? Here’s What You Need to Know

If you are considering implementing Salesforce (or any CRM for that matter) at your startup, there are key things you need to know, or at least be thinking about, to...

Who is CloudKettle?

Update December 2017: This post was written when the company was founded and a lot has changed since then. Check out how we’ve grown here: CloudKettle: Year 1 By The...

The Four Things to Consider When Choosing a Marketing Automation Platform

Beginning to leverage marketing automation can be an intimidating prospect and vendor selection plays a big part in that. While there are dozens of platforms, this post will focus on what I...