Catch our CEO, Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting across the customer lifecycle, and other trends in the B2B SaaS space. This is...
Blog
Tag: lead generation
CloudKettle: Year 4 by the Numbers
Each year we look back at how CloudKettle performed and publish a post highlighting some of our most interesting facts and figures. We’re an analytical group of people and this...
BANT: A Dead Easy Method for Qualifying Leads
BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....
How to Audit your Lead Management Efforts
Many Sales organizations worry or complain they don’t have enough leads. In our experience, that’s rarely the case. Once a fast-growing organization has hit its stride, the problem isn’t the...
What’s Content Creation And How To Do It Right
The following post was written by Ross Simmonds, founder of Foundation, a consultancy that helps brands ranging from Fortune 500 companies to some of the fastest growing startups in tech...
How To Sell A Product No One’s Heard Of
This article was submitted by Lisa Schnare, Manager of the Relationship Development Team at Affinio. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s...
Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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