Our newest eBook, A Chief Revenue Officer’s Guide to Revenue & Reporting, is a must read for any high-growth B2B SaaS company. In this ebook, we cover why Chief Revenue...
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Blog
Tag: lead generation
Top 5 B2B Remarketing Mistakes
Andrew Breen is an advertising expert specializing in B2B SEM. Breen helps B2B SaaS companies drive pipeline with advertising and analytics. He also lends expertise to CloudKettle as the Advertising...
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The Revenue Stack & the Rise of the Chief Revenue Officer
Around 2015 the title Chief Revenue Officer (CRO) started gaining popularity within the SaaS space. Since then, we’ve seen it become more and more popular among tech companies. In this...
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CloudKettle: Year 2 by the Numbers
It’s hard to believe that year two for CloudKettle has come and gone (some days it feels more like year five or six). CloudKettle has no investors or board to...
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NEW eBook: Lead Generation and Sales Enablement Guide for B2B SaaS Companies
This is a must read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve...
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How to Track Qualified Leads in Salesforce
In this post we explain how to leverage Campaigns to track qualified Leads in Salesforce. While many organizations measure Marketing’s performance by the number of leads generated “By Source” in...
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Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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