Marketing Archives

Growth Hacking: the Good, the Bad, and the Potential Security Risks

A marketing trend that has become synonymous with hyper-growth is growth hacking. In our experience, often the scarcest resource at fast-growing organizations is employee time. When evaluating if allocating employees...

Top 5 B2B Remarketing Mistakes

Andrew Breen is an advertising expert specializing in B2B SEM. Breen helps B2B SaaS companies drive pipeline with advertising and analytics. He also lends expertise to CloudKettle as the Advertising...

Event Marketing 101

Event marketing can be an effective way to connect with customers/prospects, build brand awareness, and expedite deals. Or, it can be a corporate boondoggle, erode brand goodwill, and be a...

NEW eBook: Lead Generation and Sales Enablement Guide for B2B SaaS Companies

This is a must read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve...

Maura Ginty on B2B Pricing and Lead Qualification

Maura Ginty is a marketing executive with deep expertise in content strategy, data-informed marketing, and demand generation. Most recently she worked as the Vice President of Marketing at Kissmetrics before...

How to Track Qualified Leads in Salesforce

In this post we explain how to leverage Campaigns to track qualified Leads in Salesforce. While many organizations measure Marketing’s performance by the number of leads generated “By Source” in...