This post was written for Salesforce Marketing Cloud Admins and developers who want to learn how to leverage Salesforce Marketing Cloud (SFMC) while keeping their instance safe. In this blog,...
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Tag: B2C
How to Build an RFM Model for Customer Segmentation
If you are not familiar with the RFM model (Recency, Frequency, and Monetary) and how it can help drive customer segmentation, we recommend you read How to Leverage the RFM...
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Top Five Highlights From Salesforce Connections 2019
This month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought together a community of over 17,000 passionate Trailblazers to learn about new marketing trends...
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How to Leverage the RFM Model to Drive Customer Segmentation
Today, organizations have more data about their customers than ever before. The RFM model is a simple but powerful tool to sift through consumer data and categorize customers based on...
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10 Keys for Startup Sales and Marketing Success
I’ve been very fortunate over the past few years to work at exciting organizations like Salesforce Radian6. Over time, I’ve also had the opportunity to meet many young companies who have...
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Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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