BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....
CloudKettle Launches Free App: BANT+C on Salesforce AppExchange
BANT+C is a free App for Salesforce, from CloudKettle, that can be installed in minutes to create an easy-to-follow, better way of qualifying leads. SDRs know how to qualify raw...
Sales Qualification Process: BANT or Bust
In this podcast, John Wall moderates a lively discussion between our own Greg Poirier and more on BANT here). This podcast covers: The pros and cons of BANT When...
Why SDRs Should Report to Marketing, not Sales
Previously, we talked about why and how your fast growing B2B SaaS company should invest in building a Lead Generation team. If you’re wondering what a SDR (sales development representative)...
How to Build a Lead Generation Team
Once your fast growing B2B SaaS company has a Sales team of about three or four members, you may be ready to invest in building a Lead Generation team. The...
Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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