CRM Archives

Marketing Automation to Enable Renewals

Read this post to learn how you can leverage Marketing Automation beyond the initial sale to enable upsell and renewals. Marketing Automation: The Status Quo B2B marketers understand how to...

How Salesforce Powers the Revenue Stack and Renewals

Editor’s Note: For more on the Revenue Stack, be sure to check out our preceding post, The Revenue Stack & the rise of the Chief Revenue Officer. Salesforce is the...

Growth Hacking is Checkers, and Integrated Marketing is Chess

Three questions to ask yourself to ensure a growth hack is worth the investment For more on growth hacking, be sure to check out our preceding post, Growth Hacking: the...

Hockey Stick Growth is a Lie

The hockey stick growth slide you have in your pitch deck. This one: Throw it away. It’s a lie and makes you look foolish to investors. Why Hockey Stick...

The Revenue Stack & the Rise of the Chief Revenue Officer

Around 2015 the title Chief Revenue Officer (CRO) started gaining popularity within the SaaS space. Since then, we’ve seen it become more and more popular among tech companies. In this...

CloudKettle: Year 2 by the Numbers

It’s hard to believe that year two for CloudKettle has come and gone (some days it feels more like year five or six). CloudKettle has no investors or board to...