marketo Archives

The Ultimate Checklist for Marketo Landing Pages

How to Enable a Seamless Integration Between Marketo and Salesforce

It is crucial for a marketing organization to be able to manage and communicate with prospects and customers at every stage of the customer journey. To achieve this, you have...

The Marketing Automation Readiness Checklist

Don’t Spend Money on Marketing Automation (yet) Marketing automation platforms like Hubspot, Pardot, Eloqua and Marketo are serious investments. Unless you are a startup (more on Hubspot’s plan for startups...

What is Marketing Automation?

While you may not be familiar with the term Marketing Automation, you certainly are familiar with what it does. If you are online, you interact with Marketing Automation platforms like...

How to Build Your First Marketing Automation Workflow

The Content Delivery Workflow Content delivery workflows are the foundation of the marketing automation world. These workflows are the delivery mechanism for ebook, case study and other lead generation efforts on...

The Four Things to Consider When Choosing a Marketing Automation Platform

Beginning to leverage marketing automation can be an intimidating prospect and vendor selection plays a big part in that. While there are dozens of platforms, this post will focus on what I...